One promise in the headline
“Welcome to our website” became the thing a homeowner with a leak actually needs to know.
Was: “Family owned since 1998”
Someone answers in 30 minutes.
A 2011 site built in tables, with the phone number buried in a sidebar under a visitor counter. Most of its visitors had a leak and needed someone fast, so the rebuild opens with the response time and keeps a call button at the top of every page.
AfterBefore
HomeAbout UsServicesGalleryContact
Welcome to Our Website!
Rivertown Plumbing & Heating has proudly served the Waikato since 1998. We are a family owned and operated business specializing in residential and light commercial plumbing. Please browse our site and feel free to contact us with any questions.
Click Here For A QuoteOffice Hours
Mon–Fri 8:00–4:30
Sat by appt.
Visitors
0041882
Mon–Fri 8:00–4:30
Sat by appt.
Visitors
0041882
Copyright © 2011 Rivertown Plumbing. Best viewed at 1024×768.
Rivertown PlumbingCall 24/7
Emergency plumbing, answered in 30 minutes.
Family-run across the Waikato since 1998. Certifying plumbers, upfront prices.
Book a visit30 minCall-back
1998Est.
£0Call-out fee
This is a concept rebuild of a typical trades website, made to show our approach. Rivertown Plumbing & Heating is not a real client.
What changed
Phone number on every screen
Pinned to the top bar on mobile, where most emergency searches happen.
Booking replaces “Click here for a quote”
A short form that asks for the problem and a postcode, not an essay.