Outcome, not journey
A concrete promise for the most common case, with the conditions treated listed beneath it.
Was: “Your journey to wellness”
Back at work in three sessions.
Soft stock photography and a headline that could belong to a spa, a gym or a yoga studio. Most patients arrive with a specific injury and a deadline, so the rebuild talks about outcomes and says up front that ACC patients don't need a referral.
AfterBefore
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Halcyon PhysioBook a first session
Back at work in three sessions.
Sports and back injuries treated in central Christchurch. ACC registered, no GP referral needed.
Book a first sessionACCRegistered
48 hrNext slot
3–5Visits, typical
This is a concept rebuild of a typical health website, made to show our approach. Halcyon Physio is not a real client.
What changed
ACC answered on the homepage
No referral needed and the surcharge shown, which was the reason most people phoned before booking.
Online booking for new patients
Previously an email form with a two-day reply time.